New Era reclaims summer. The campaign „RECLAIM THE SUMMER“ symbolizes freedom in the city on long, hot summer days. The New Era summer collection 2022 is full of energy, bold colors, and playful prints.
We were inspired by New Era‘s spirit. Next to the beautiful photo series Louise Amelie created in hidden off -locations in Berlin we also produced a wide range of videos and snippets, which were published on new Era Europe‘s social media channels and their website. The variety of locations, models, and content reflect the love for freedom and the spirit of youth.
Agentur/Production: Studio KOA
SS 22 Campaign
Photo & Regie: Louise Amelie